An enchanting amalgam of energy and chaos, Marrakech immerses travelers into a cultural seduction that deeply activates the senses.
From intoxicating smells of traditional home-cooked meals, endless textures of fabric hanging from the walls, vibrant colors of goods touted in the souks and zesty tastes of freshly squeezed orange juice;
The former imperial city is sure to leave you inspired.
The entire walled medina is made up of red sandstone to honor the King whose rumored favorite color is dusty rose. During sunset, the city is bathed in an orange glow, bringing it to life.
Read on for insider tips that will help you discover and enjoy the unique rhythm of life in magical Marrakech
Marrakech is fondly referred to as the Jewel of the South as has been a major trade destination since it was founded in 1062.
The custom of selling crafts in souks (markets) is still the main source of income for local artisans.
The medina is split up into various souks, organized by specialty products such as spices, pottery, carpets, silver, wicker and much more.
Detailed handwork, especially that of basket weaving, is what inspired our Moroccan Crochet Collection
Using the method of crochet, our swimwear is handmade with love and care in a traditional village in Vietnam.
For an authentic shopping experience, we suggest venturing into the labyrinth of markets in Marrakech.
Rather than creating a list of souks to visit, choose a starting point and turn down whichever alley evokes your desire.
Play explorer for a day, you’re guaranteed to get lost in the most captivating way.
No matter where you end up you’ll find yourself in a vibrant maze of hand woven carpets, bronze lamps, fragrant perfumes, flavorful spices, intricate ceramics and whatever else you pray will fit into your luggage.
Learning a few Moroccan phrases is key to having the most successful shopping experience.. And it's always fun to learn a new language!
Combine the last two, La shukran (No thank you) when you have no interest in purchasing an item.
Haggling is not just accepted but required
Vendors open prices at least three times higher than the actual value.
To get a better price -
Barter banter is friendly - vendors are used to overcharging tourists and will be amused by your haggling confidence.
You will likely be offered "Berber whiskey" but don’t worry, it’s just sweetened mint tea. It’s rude to not accept tea when offered, so do sip on the sugary concoction and enjoy this unique cultural experience. Who knows, you could even be invited to the vendor’s home to share a traditional meal, or if you’re really lucky, a wedding!
After all that shopping you are certainly ready for something to eat!
During your holiday in Marrakech, you must dine at least once with locals in the main square of ‘Jamaa el-Fnna’
The street food stalls here are regulated by the government and entirely hygienic; the King has even had dinner here with his family! Most of the vendors sell the same cuisine so choose a random number and dig in.
Daring eaters can try camel burgers or steamed snails. For those who are less adventurous, you will find an array of meat tajines, grilled veggies and fresh seafood.
Both locations boast incredible views over the souks below and the minarets that are sprinkled across the horizon.
Arrive at either location right before sunset and you’ll be treated to a spectacular experience as you watch the golden hour soak the city below while Islamic prayer calls echo across the buildings.